Google Research Console (previously generally known as Webmaster Device) will be the mother of all Search engine optimisation instruments. The rationale I say It is because GSC tracks almost everything that the website is experiencing from the track record. From harmful backlinks to search term ranking, GSC tracks it all. https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885