The second part of it is actually the way you healthy the logo with the colour and font. For logos, it may be possibly an icon or simply a letter mark/wordmark symbol or a mix of both of those. Small businesses should really begin with a wordmark or a combination https://dominickiviuh.qodsblog.com/28008785/best-practices-for-visual-branding-in-promotional-videos-things-to-know-before-you-buy