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What is pay-per-click advertising

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Even though a lot of people have tried pay per click advertising with Google AdWords, many advertisers think it is unproductive and ineffectual. Frequently, though, advertisers' campaigns fail not because PPC advertising doesn't work, but because their pay per click marketing approach is flawed. https://k12.instructure.com/eportfolios/881954/Home/3_Secrets_For_Effective_Pay_Per_Click_Advertising_Campaigns_

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