The second half of the struggle is retaining newly acquired customers, converting them from one-time shoppers to loyal advocates. This challenge becomes even more accentuated for international consumer brands because of cultural differences, varying market dynamics, and an operational scale that is large beyond compare. This blog article critically analyzes customer retention strategi... https://medium.com/@consumerera5/analysis-of-customer-retention-strategies-in-e-commerce-1f224326d249